Do We Still Need Sales Teams? Feat. Traci Bild

Описание: This week on Bridge the Gap, Josh and Lucas sit down with Traci Bild, Chief Visionary Officer at Bild & Co. Traci shares actionable insights on how senior living operators can redefine sales, optimize marketing, and fill communities faster with a segmented approach. Learn why the traditional salesperson role may be disappearing, how to manage leads efficiently, reduce burnout, and leverage technology and outsourced solutions for maximum occupancy.

This week we cover:
Why traditional sales in senior living is no longer enough
How marketing has evolved faster than sales
Segmented sales models and outsourced solutions
Storytelling, brand identity, and influencer marketing for senior living

Meet the Hosts:

Josh Crisp:   / joshcrispsocial  

Lucas McCurdy:   / lucasmccurdyseniorlivingfan  

Connect with Our Guest
Traci Bild

Hear Traci on BTG Network.

Produced by Solinity Marketing.

Become a sponsor of Bridge the Gap.

For more information about the podcast, visit https://btgvoice.com/

Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity.

01:08 – Meet Traci Bild, Bild & Co.
01:24 – Motivation & current state of senior living
02:11 – Why sales is evolving
03:45 – The “death of the salesperson” explained
06:44 – Lead quality & marketing challenges
08:00 – Advice for operators & changing culture
11:23 – Breaking silos between sales, marketing, and operations
13:44 – Challenges in changing sales culture
16:28 – Tools, automation, and small operator opportunities
18:07 – Next-gen consumer expectations & services
20:50 – AI, ChatGPT, and optimizing marketing partners
22:49 – Closing remarks & resources