How to build a Community around your Product | Ife Durosinmi-Etti

Описание: In this video, join Ife as she speaks on building a community around your product. From being your biggest customers to spreading word about your products, we have seen essence of community-building as a tool for growth in a startup.

Ifedayo Durosinmi –Etti is an Author, Entrepreneur and young global leader with over 10 years of management and leadership experience working in the fashion, marketing and manufacturing industries.

She is very passionate about women experiencing financial freedom and the youth contributing to national development which led her to launch Herconomy, a Female-focused fintech startup dedicated to creating financial resources for women. They started out as AGS Tribe, a community dedicated to networking and capacity building of young entrepreneurs and professionals. Herconomy is a community for empowered women, combined with a financial platform, with a mission to empower women through Financial Services, Capacity Building, Jobs and Networking.
Ife holds a first degree in Biochemistry and an MBA in Global Business. And has received several awards in recognition of her contribution to women empowerment and entrepreneurship. A few include, Globant Tech Entrepreneur of the Year 2023, Fellow, Mandela Washington 2021 Won Coventry Rising Star Award 2021; Selected for NASDAQ Entrepreneurial Centre Winter Milestone Makers Program; Herconomy selected as one of the top 10 Tech Startups in Africa by the prestigious Startup Bootcamp Listed in Guardian Nigeria 52 women who made impact in 2019 ; Dutch Ministry of Foreign Affairs Peace Scholar and Nigeria’s representative at the One Young World Summit in the Hague; Author, Accessing Grants for Startups, Recognised by the Tony Elumelu Foundation as one of the ideas that can transform Africa.