Navigating Health Crises: Lessons in Business Resilience with Uli Iserloh

Описание: In this conversation, Uli Iserloh shares his personal experience of a health crisis that led him to reflect on the resilience of his business. He emphasizes the importance of automation in healthcare practices to ensure they can operate independently of the owner.

Uli discusses the key components of building a successful practice, including care delivery methods, patient education, and the use of technology to streamline operations. He also highlights the evolution of patient acquisition strategies, particularly the shift from live events to automated webinars, which have proven to be more effective in engaging potential patients.

In this conversation, Uli Iserloh discusses the critical role of webinars in client engagement and education, emphasizing the need for practitioners to adapt to modern marketing strategies. He highlights the importance of balancing client needs with business operations, the shift towards virtual practices, and the necessity of preparing practices for potential sale.

Uli also shares insights on effective marketing strategies that encourage patient engagement and the pitfalls of DIY content in healthcare marketing.

Chapters
00:00 Health Crisis and Business Resilience
05:51 Automation in Healthcare Practices
10:53 Building a Successful Practice
18:13 The Evolution of Patient Acquisition
23:35 The Importance of Webinars in Client Engagement
26:18 Balancing Client Needs and Business Operations
28:59 The Shift Towards Virtual Practices
32:10 Preparing Your Practice for Sale
37:03 Marketing Strategies for Patient Engagement
45:11 Introduction to Origins Incubator
45:38 Building and Scaling Your Practice

Connect with him:
Website: https://uli.iserloh.com/
Instagram: @uliiserloh
Facebook:   / uliiserloh  
YouTube:    / uliiserloh  

Connect with Scott:
Website: scottrattigan.com
LinkedIn:   / scott-rattigan