Interactive media advertising
Автор: Sabina Gasanova
Загружено: 2022-04-11
Просмотров: 58
Описание:
Aaker, David A., Stayman, Douglas M., Hagerty, Michael R. Warmth in Advertising: Measurement, Impact, and Sequence Effects Journal of Consumer Research
Bian, Xuemei, Moutinho, Luiz The Role of Brand Image, Product Involvement, and Knowledge in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects European Journal of Marketing
Cauberghe, Verolien, de Pelsmacker, Patrick The Impact of Banners on Digital Television: The Role of Program Interactivity and Product Involvement Cyber Psychology and Behavior
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