The power of AI and collaboration in the fight against fraud in 2025 | Veriff Voices

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For our 40th episode, we invited back Mike Haley, CEO of Cifas, to discuss the growing fraud threat to businesses in 2025. Exploring the threat from identity fraud and account takeover attacks, we discuss how AI is helping tackle these challenges and the need for businesses to improve their collaboration, data sharing and account monitoring to stay ahead of the evolving fraud threat.

[01:00] An introduction to UK’s largest cross-sector fraud-sharing database, Cifas, and CEO Mike Haley
[03:45] What Cifas does and the types of fraud they're exposed to
[07:15] Key data insights on identity fraud trends
[11:21] Evolving fraud tactics: account takeovers, eCommerce fraud, and more
[15:48] Fraud techniques to watch: adversary-in-the-middle attacks, social engineering, and synthetic identities
[20:24] Veriff’s biometric authentication and Cifas’ Vision
[24:50] How information exchange improves fraud prevention
[30:37] Key concerns and threats to be aware of in 2025
[35:37] Closing thoughts on identity fraud trends and the importance of collaboration

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