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Advanced marketing analytics and better decisions
Автор: McKinsey on Marketing & Sales
Загружено: 2013-02-04
Просмотров: 9187
Описание: Matt Jauchius, CMO of Nationwide, explains how advanced analytics helped the company make better allocation decisions for millions of marketing dollars. Analytics helped Nationwide decide to put more money into a national buy and put less money into the local geographical buy. This gave the company a double-digit increase in marketing efficiency as measured by quality demand generated per dollar.
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