Practical lessons on A/B testing using real world product examples | Masterclass | ex-AVP Product

Описание: Nimit Jain, ex Assistant Vice President of Product @ Jai Kisan, in collaboration with Upraised is teaching an important skill in product management that every PM can used to make data-informed decisions on their products.

A/B testing, also known as split testing, is a powerful product strategy that involves comparing two versions of a product or feature to determine which one performs better. This systematic experimentation can significantly contribute to building great products by providing valuable insights, mitigating risks, and optimizing user experiences.

This systematic experimentation fosters an iterative mindset, ensuring continuous learning and alignment with evolving user needs. A/B testing facilitates personalization by targeting specific user segments and contributes to enhancing conversion rates, a central goal for many products. By measuring key metrics and making incremental changes, teams prioritize features effectively, creating a cost-effective approach to product optimization. This dynamic development cycle, driven by A/B testing, builds a culture of continuous learning and ensures that products not only meet but exceed user expectations, thriving in the competitive landscape.
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This session was a part of the free event series we host.
You can check out our upcoming events here: https://go.upraised.co/Yw3YAHA6

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