Advanced YouTube Analytics: How to measure the data that actually matters

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   / @humbleandbragstudio  

Most people use YouTube Analytics to track views. Jan uses them to grow a business.

In this episode, I sit down with Jan Meinecke, co-founder of AI and automation agency ‪@go9x‬ to talk about how they’ve turned YouTube into a measurable growth engine—not just a content channel.

💡 What makes their approach different? Instead of stopping at surface-level stats (CTR, watch time, subs), Jan and his team connect every video to what actually matters: leads, sign-ups, and revenue.

We cover:
00:00 – Why views ≠ value
00:25 — Who's Jan and what's 9x?
02:10 — Why did you choose YouTube as a marketing channel?
03:20 – What metrics 9x really tracks (and how they do it)
03:54 – The surprising videos that drive the most conversions
05:30 — How is this data impacting their marketing strategy?
06:27 — Their funnel setup: from tutorial video to lead
08:13 – 9x's approach with lead magnets
09:35 – How can they use AI to supercharge their growth?

If you’ve ever wondered how to go beyond the dashboard and build a data-driven YouTube strategy that actually converts, this is the one to watch.

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#YouTubeGrowth #YouTubeForBusiness #YouTubeMarketing

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🥷 The Who, What, & Why of Humble&Brag 🥷

Humble&Brag is a full-stack video marketing agency based in Berlin, Germany, founded by Edward Wood and Calum Russell, experts in social video. We help brands grow on YouTube, managing the entire channel growth process or stepping in at any stage: Strategy, production, distribution, or analytics.

Great businesses with great ideas fail to scale because they lack the know-how and resources to create dynamic, impactful marketing that truly connects with their audience.

✨ That’s the problem we’re here to solve. ✨

We specialise in working with startups that need expert-led, high-impact video marketing, without the in-house overhead.

You made it all the way to the end?! That deserves a share? Or maybe even a replay? 🤗