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The Power of Community: Extend the Value of Your Show - TSI18.5
Автор: Marlys Arnold
Загружено: 2026-01-15
Просмотров: 0
Описание:
Why stop with a one-week experience? (Too many trade shows do.)
Instead, think of your trade show as the centerpiece of an ongoing community for exhibitors, sponsors and attendees. Membership development consultant Joy Duling (https://joyofmembership.com/) shares strategies, tips and tools to:
• Create Discovery Magnets for your show
• Onboard attendees with personalized communications (it might be easier than you think!)
• Craft audience journeys for first-timers and loyal fans of your event
• Study how universities nurture community
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