AWAKEN20 Webinar Ep. 2 | James Forr & Djordjija Petkoski: The Hero's Journey

Описание: In episode 2 of the Awaken20 Webinar Series, James Forr discusses the psychology of innovators in sustainability, both inside and outside of established organizations. These insights will spark new ways of thinking about what your company can do to serve as a greenhouse for these breakthrough ideas.



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About Jim Wardlaw and The Buffalo Center for Cultural Innovation || buffaloculturenow.com || stitch.solutions

Jim is an award-winning entrepreneur with more than 30 years of experience in brand management, strategic marketing, creativity, facilitation, sales and business management. He holds a BFA from Michigan State University, MS in Creativity and Change Leadership from SUNY Buffalo State, Buffalo, New York and a Certificate in VUCA Leadership from Cornell. From 1995 to 2007, Jim was CEO and Owner of Publicom Inc., a full-service marketing communications firm based in East Lansing, Michigan specializing in service brand management for companies throughout the Midwest. Jim has been a frequent guest speaker at Michigan State University and has authored numerous articles in local/regional business press. He has been active in wide range professional, non-profit and civic organizations, including the Entrepreneur’s Organization and where he was an active member for seven years. He is currently a Vistage Trusted Advisor.



Following the company’s sale in 2007, Jim held executive positions with McLaren Health Care Corporation, Flint, Michigan and Lifestyle Lift, Troy, Michigan. He is currently the Executive Director of the Buffalo Center for Cultural Innovation, Principal at Stitch Traction, Partner at Stitch Brand & Strategy. Jim has been a CEL Reactor and presenter, local speaker and 43North Judge.



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About James Forr & Djordjija Petkoski

James Forr is not a psychologist but he plays one at his job. He is Head of Insights at Olson Zaltman, a qualitative research firm based in Pittsburgh that is dedicated to understanding the unconscious drivers of behavior among consumers, employees, managers, and other key organizational stakeholders. He has conducted more than 1,800 in-depth interviews using the Zaltman Metaphor Elicitation Technique (ZMET) and has led research for clients such as IBM, PepsiCo, P&G, and the University of North Carolina. He was an invited participant at the 2015 White House conference, "Advancing Equity for Women and Girls of Color: A Research Agenda for the Next Decade.



Djordjija Petkoski is a Lecturer and Senior Fellow at the Wharton School of the University of Pennsylvania. He also serves as a consultant and advisor to the World Bank, where he previously held various senior positions, including head of the Business, Competitive, and Development Program.



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