11. Amanda Baggett - Outshine the Competition: Authentic Branding and Wise Spending

Описание: #personalinjuryattorney , a Board Certified expert in construction law, and Partner at Baggett Law Personal Injury Attorneys, Amanda Baggett has built a thriving practice with her husband Matt. She received an AV Preeminent rating by Martindale-Hubbell, an honor given to only 10% of all attorneys. She has been named to the #SuperLawyers List every year since 2009, and has repeatedly been recognized for #excellence by #florida Trend Magazine. Today, she covers how to convey a brand perception that balances friendliness with effective lawyering. How to stand out in a #competitive market like Florida. What successfully onboarding a client looks like and where to invest in your firm – after SEO.

Key Takeaways:
Onboard your clients. Once intake is complete, the client journey has just begun. The onboard process should be streamlined, consistent, and documented in standard operating procedures. Send automated welcome videos so clients have a better understanding of your firm.

Resumes should not be the bottom line when hiring. Most hard skills can be learned, but soft skills that align with your firm’s values – like friendliness – can not be taught. Build a team with your desired soft skills.

To stand out in any market, reviews are critical. Make reviews part of the client journey and watch your practice grow.


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