Creative Is King: Design Secrets From the Most Popular Ecom Brands | SheCommerce Barcelona 2019
Автор: Affiliate World Conferences
Загружено: 2019-08-08
Просмотров: 5290
Описание:
Creative Is King: The Design Secrets From the World's Most Popular Ecommerce Brands
by Michelle Luo (Account Strategist, Common Thread Collective)
Michelle is a paid media mastermind, leading the creative strategy for multimillion dollar beauty and apparel brands such as Alya Skin, Snow Teeth Whitening, and Ivory Ella. With more than $10 million of managed ad spend under her belt across different paid channels, Michelle has an eye for discerning top converting creatives.
Her in-platform experience and killer creative instincts is what makes her the brains behind her agency’s top converting creatives. Michelle’s ‘Would You Buy?’ approach has made her a master of developing transactional creative strategies that can sell anything from $30 silicone wedding rings to $600 massage devices.
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