What Happened To Blackberry Brand? The True Story Of The First Smartphone Brand
Автор: Business Success Stories
Загружено: 2023-11-05
Просмотров: 1625
Описание:
Research In Motion and its BlackBerry smartphones have come a long way from the bottom and simple pagers to record sales in 120 countries, government contracts, and competition from Apple and Google. Why don't we hear anything about them now? What happened to this massive brand that was loved by Obama, Madonna, U2, among millions of other people? In this video, we will follow the rise and fall of the company that was the first to create smartphones.
As usual, great brands start with great people. As we discuss BlackBerry and Research in Motion, we will also meet Mike Lazaridis, the founder of Research in Motion company and the BlackBerry brand.
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00:00 Introduction
03:34 First device
05:40 The first phone and success
08:31 Alarm calls from Apple and Google
12:17 The start of a decline
17:57 Summary: So why did Blackberry fail?
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