Using AI in Video Content | Social Media Video | AI Tools | The ProfileTree Podcast |

Описание: Using AI in Video Content | Social Media Video | AI Tools | The ProfileTree Podcast | #shorts

Welcome to The ProfileTree Podcast – your go-to resource for practical insights into the world of digital marketing.

In this episode, Lead Digital Strategist Gabrielle Ferrin, Digital Strategist Ranel Vial and Programme Manager Laura Owens discuss why businesses should be incorporating social media video content into their social media marketing to reach target audiences.

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Artificial Intelligence (AI) is transforming the way businesses approach video creation, editing, and distribution. From automating repetitive editing tasks to generating captions and even producing entire videos, the benefits of using AI in video content are significant. However, to ensure quality and maintain authenticity, businesses must follow best practices when incorporating AI into their video strategies.

Benefits of Using AI in Video Content

The use of AI in video content allows businesses to streamline production, reduce costs, and improve efficiency. Tasks such as automatic video transcription, intelligent scene editing, voice-over generation, and personalised content recommendations can now be handled by AI tools. This frees up creative teams to focus on storytelling and strategy rather than technical processes.

AI-powered analytics also help businesses understand how viewers interact with their content. Insights into engagement rates, watch times, and audience preferences enable data-driven decisions for future campaigns.

Best Practices: Dos

Do use AI for repetitive tasks: Let AI handle editing tasks like scene transitions, trimming, and auto-captioning to save time without compromising quality.

Do maintain brand consistency: Use AI tools that allow you to customise templates, fonts, and colours so your videos align with brand guidelines.

Do leverage AI for accessibility: Automatic subtitles and translations generated by AI can make your content more inclusive and reach a global audience.

Do analyse performance with AI: Tools that provide predictive insights help identify what type of content resonates with viewers, improving future campaigns.

Do experiment with AI-driven personalisation: AI can create dynamic video ads tailored to individual user preferences, increasing engagement and conversions.

Best Practices: Don’ts

Don’t rely solely on AI for creativity: AI is a powerful assistant, but human input is essential for authentic storytelling and emotional connection.

Don’t ignore quality control: Always review AI-generated captions, voice-overs, or edits to correct errors before publishing.

Don’t overlook data privacy: When using AI tools, ensure compliance with data protection regulations to safeguard customer information.

Don’t over-automate content: A completely AI-generated video can feel impersonal. Balance automation with a human touch.

Don’t neglect platform-specific formats: AI can help repurpose content, but you must guide it to optimise videos for each social media platform’s requirements.


The growing role of AI in video content offers exciting opportunities for businesses to produce high-quality, engaging videos quickly and efficiently. By following best practices and balancing automation with creativity, companies can harness AI without losing the human element that makes content relatable and impactful.


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The ProfileTree Podcast, your new go-to source for the latest in digital marketing, social media strategy, web design, AI innovations and so much more.

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