How to Build Authority & Win High-Stakes Clients Through Deep Industry Expertise With Diana Morales

Описание: Description:

Diana Morales is the Founder and CEO of DM Biotech Consulting and a recognized leader in cell and gene therapy commercial strategy.
With 25+ years across bioprocessing, cGMP manufacturing, and biotech sales leadership, she helps emerging biotech companies turn scientific innovation into real commercial traction.

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Links:

StreamYard (for guest): https://streamyard.com/rp5jwg9pbu
YouTube (for sharing):    • How to Build Authority & Win High-Stakes C...  
Apply to be a guest: https://ghapodcast.com/application-to...

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Diana's Bio:

Diana Morales is the Founder and CEO of DM Biotech Consulting, where she helps biotech startups, clinical drug development companies, and investors build commercial strategy, sales organizations, and go-to-market plans in cell and gene therapy, oncology, and bioprocessing markets.
She brings over 25 years of experience across business development, commercial leadership, and cGMP manufacturing, with a track record of exceeding sales targets, launching new platforms, and closing complex enterprise deals.
Diana is also the best-selling author of Rise Above The Noise and creator of the Rise Above Career Blueprint, and has been recognized as a Top Biotech CEO of 2025 and a Top Female Leader in Medicine.

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Show Notes:

Diana Morales has spent more than two decades inside the biotech and life sciences ecosystem, building and leading commercial organizations in some of the most complex and regulated markets. Today, as Founder and CEO of DM Biotech Consulting, she advises biotech startups, clinical-stage companies, and investors on how to design commercial strategies that actually scale.
Before launching her firm, Diana held senior leadership roles at companies like Thermo Fisher Scientific, GE Healthcare, Invetech, MassBiologics, and OrganaBio. Across these roles, she consistently built go-to-market strategies, closed high-value deals, and created sales organizations capable of supporting long-term growth.
In this conversation, we’ll unpack how consultants can position themselves as trusted advisors in technical industries, how commercial strategy evolves as companies move from early-stage to scale, and what it really takes to build durable client relationships in high-stakes environments like biotech.

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Proposed Interview Structure:

1. What originally pulled you into consulting and advisory work after such a long career inside biotech organizations?

2. What core problem are you helping biotech founders and leadership teams solve today, and why does that problem matter so much to you?

3. Who are your ideal clients right now, and who typically makes the final decision to bring you in?

4. How do clients usually find DM Biotech Consulting, and what’s worked best for you to attract the right opportunities?
Current Aquisition Channels: Referral, Speaking engagements, Cold outreach
Sub Question: And what’s your perspective on podcasting as a marketing tool in the consulting and biotech space?

5. Sales cycles in biotech are long and complex. How do you usually move from early conversations to signed engagements?

6. Once a client starts working with you, how do you make sure they keep coming back, and how do you intentionally build long-term, trusted relationships rather than one-off projects?

7. Where do you find yourself most stuck right now as a consulting business owner, if at all, whether that’s growth, focus, or something else?

8. Looking ahead, where do you see the biggest opportunities for your work in biotech and life sciences over the next few years?