Head in the Clouds with Kool
Автор: tvdays
Загружено: 2022-02-08
Просмотров: 1765
Описание:
Kool cigarette advertising began with the character of "Willie" the penguin, who was portrayed as several different professions, among which were a doctor, a soldier and a chef. In the early 1950s, the company placed a number of decal signs at entrance doors reading "Come in... it's Kool inside", indicating that the space was air-conditioned.
In the early 1960s, the image of the cartoon penguin was no longer used, and Kool instead began marketing their cigarettes by linking the taste of menthol to outdoor scenes portraying water or snow.
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