Real Estate Lead Follow-Up: The Science & Psychology of Securing Overseas Buyers in Spain

Описание: In episode 6 of the Kyero Pro Podcast, Kyero Co-founder Martin Dell is joined by Ash Parsa, Jamie Beers and Alfredo Bloy-Dawson to discuss practical lead follow-up for estate agents in Spain.

They cover speed to lead, personalization, AI-driven automation, CRM usage, nurturing sequences, measurement, and how agencies can improve conversion by owning their follow-up process.

Topics covered:
Why speed to respond matters and how to tailor it based on lead context
How to balance automation and personalisation (email, WhatsApp, SMS, calls)
Using AI agents for qualification, first contact follow-ups, and nurturing
Structuring a 30+ day follow-up plan based on lead intent
Setting ownership at the business level vs. relying on brokers alone
Measuring CPL, CPQL, response rates, qualification timelines, and channel performance
Quick wins to stand out: same-day responses, multichannel touchpoints, relevant value-based messaging
CRM best practices, data capture, lead scoring, and benchmarks for continuous improvement

Guests:-
Alfredo Bloy-Dawson : Marketing consultant for real estate agencies on the Costa del Sol since 2012
Ash Parsa: AI consultant with a background in sales, digital transformation, and project management (https://pixelnest.ai/)
Jamie Beers: Estate agent since 2003, former agency owner, trainer and consultant in the UK and Spain (www.jdbeers.com)

Also on:

🎙️ Apple Podcasts 👉 https://podcasts.apple.com/es/podcast...

🎙️ Spotify 👉 https://open.spotify.com/episode/3ee9...

Chapters:
00:00 Intro and panel
02:40 Speed to lead vs. appropriate response
05:50 Automation vs. human touch; value-based first replies
07:10 Goals of the first response and common mistakes
10:50 Lead intent, readiness, and realistic expectations
13:30 Why agencies give up too early; nurturing challenges
16:50 Simple automations and segmentation
17:40 AI agents for first contact and nurturing
23:50 Content quality, frequency, and channel mix (email, WhatsApp, calls)
30:10 What most agents do today and quick wins
43:40 Agency ownership, reward structures, and reducing waste
50:20 Final advice: process, qualification, measurement, and CRM usage

Who this is for:
Agency owners seeking better ROI from lead generation
Sales managers and brokers aiming to improve qualification and conversion
Teams looking to adopt AI and smarter CRM practices without overcomplicating operations

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