Future-Ready Energy Insights: Leveraging AMI Data to Deliver TOU Rates that Shift Load and Boost CX

Описание: Historically, and even today, most energy customers continue paying for electricity with a blanket rate. All customers pay the same thing at any time of the day.

That rate reality is it's changing with time-based pricing in which time of use rates are being introduced to reflect the actual cost of generating electricity. There's an incentive for consumers to use more electricity at a certain hour of the day versus another time.

The problem is when customers are used to having the same rate no matter what time of day. To improve understanding that energy is going to cost them more or less at different times requires education about that change.

Delivering meaningful education requires a deeper level of insights from energy use data. Customers need to know "you're using $X for your water heating" or "you're using $X for your cooling or heating." One customer may benefit from adjusting their thermostat while another would see greater savings from doing laundry at a different time of day, because that is where their usage comes from during the peak hours.

With detailed insights, the customer is able to take action. It is very empowering for customers to be able to realize the full benefits of the time of use.

That's why personalized messaging is key in helping each individual customer realize the benefits of TOU utility rates.