Kinder Bueno heads to space to conquer America in ambitious Super Bowl ad

Описание: Ferrero is making a bold play to crack the US market with Kinder Bueno's first Super Bowl commercial. While the chocolate bar pulls in $600 million globally, it remains relatively unknown to American consumers compared to household names like Snickers and Reese's. The creative angle? A clever linguistic bridge. Americans already say "no bueno" when things go wrong. Now Ferrero wants them to make the connection with "Kinder Bueno" when they're looking for a sweet treat. The space-themed commercial aims to launch the brand into the American consciousness during one of advertising's biggest stages. With its distinctive layers of chocolate, wafer, and hazelnut cream, Kinder Bueno is banking on Super Bowl's massive reach to finally establish itself as a go-to chocolate bar in the world's largest confectionery market. It's a fascinating case study in how global brands approach market penetration in territories where they lack name recognition.

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