Coming About with David Paragamian: How to Win Customers and Influence People (Episode 1 Part 1)

Описание: In this episode of "Coming About" with David Paragamian, guest Chris Kuenne, founder and former CEO of Rosetta, discusses his career journey and the importance of understanding consumer behavior in marketing. Chris shares insights on the growth of Rosetta, a successful advertising agency sold to Publicis for half a billion dollars, and the pivotal moments that led to its expansion across various verticals. He emphasizes the importance of conviction in entrepreneurship and the value of integrating consulting insights with marketing implementation. Chris also highlights the need for marketers to ask the 'why' question to understand brand choice and consumer behavior. The conversation also touches on the role of luck, timing, and context in entrepreneurial success.

This episode is available now from Advantage Audio: https://lnkd.in/ezBCpmnD

You can also find the episode on Apple, Spotify or wherever you get podcasts.

Apple: https://lnkd.in/eFFzqyim

Spotify: https://lnkd.in/eDRvWWC2

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