I Made $8794.50 By Sending Out 1300 Postcards

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Are flyers good for marketing?

In this experiment I'm sending out 1000 post cards to homes recently listed for sale in my area in attempt to gain more sales for my moving company. I will cover sticking points, my tactics, the total expense, the results.

Sticking Points:

In the Past I have had varied success mailing flyers. It has seemed to be very location dependent where my business locations in Utah and Texas tended to have a higher return than in Arizona and California.

I suspect this is due to the volume of flyers being sent in Arizona and California. Many homes were bombarded with flyers in the past resulting in a lower likelihood of each additional company's flyer standing out.

It has been over a year since I have sent out flyers in Arizona and I'm theorizing that other companies had the same unimpressive results in the past resulting in less advertisements sent to each house listed for sale.

Flyer Design

I have done a slight redesign to my flyer. I did away with discounts and replaced the spot that used to be a coupons with a smiling face. In services I find smiling faces and a friendly look matter a whole lot more than technical details. You can't touch or hold a service like you can a product but you can "feel" its impression.

Why I Like Postcard Flyers

1. They are cheaper to send than regular mail. Post card stamps are currently $0.35. This really adds up as you send hundreds of flyers out.
2. It's an easy activity for admin staff to do during downtime.

Total Cost

After sending out the initial 1000 post cards I noticed that there were still a few hundred houses left in the area so I decided to hit them all, resulting in 1300 total flyers sent. This is the total expense.

Postage $455 (1300 at $0.35 a piece)
Labor $120
Flyers $39
Total $614

Results

We sent the flyers and waited about 6 weeks to tabulate the results. A certain number of flyers are always returned to sender. In this case 300 of the 1300 flyers were returned due to vacancies or address issues.

Of the 1000 that were actually sent we ended up booking 6 jobs. That doesn't sound like a whole lot but the caveat here is we only sent flyers to homes for sale for over $400,000 so each job is of significant size.

This is proven with the first job we landed for a whopping $4600. This single job paid for every single flyer PLUS some.

The total revenue from sending 1300 flyers was $8794.50!

At a 20% year end profit margin that comes out to $1758.90 in net profit on $614 in expense. A 286% return on investment!

The best marketing plan is only as good as the company behind it. The best form of advertisement for your service is simply being a wonderfully ran service.

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