Roadside MBA: Product Differentiation at Rosa Brothers Milk Company

Описание: View the multimedia project, Roadside MBA: Big Lessons from America’s Small Businesses → http://stanford.io/1EY9tfF

Product differentiation is key to helping your small business stand out in a crowded commodity market. In this episode of Roadside MBA, three economists journey into California’s agricultural heartland to learn how third generation dairy farmers at Rosa Brothers Milk Company differentiate their product through its packaging.

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Mike Mazzeo is an associate professor of management and strategy at the Kellogg School of Management, Northwestern University, and a coauthor of Roadside MBA. http://stanford.io/1r7gEw4

Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University Graduate School of Business, the editor-in-chief of the Journal of Labor Economics, coauthor of Roadside MBA, and author of Everything I Ever Needed to Know About Economics I Learned from Online Dating. http://stanford.io/1v14bcI

Scott Schaefer holds the Kendall D. Garff Chair in Business Administration at the University of Utah’s David Eccles School of Business, where he is an award-winning teacher and former associate dean, and he is coauthor of Roadside MBA and Economics of Strategy. http://stanford.io/1qj0P0n

This video is part of a multimedia project by Stanford Business (http://stanford.io/1DnImKe), produced in collaboration with the interactive design firm iFactory (http://stanford.io/1mmCThm). For comments and information, write us at [email protected]