The Box Appeal Annual Charity Drive Sees Record Donations

Описание: Dubai, Middle East; The Box Appeal, the charity campaign that aims to help those most in need by filling boxes with essential everyday items, returned for its fifth consecutive year in the Middle East, running for the duration of September and October 2012. With participation from the UAE, Bahrain and Cairo, the total number of boxes donated was over 13,000 - a significant increase from 2011, and a sign of the generosity and compassion from individuals and groups across the region.

This year's initiative saw 11 Radisson Blu and Park Inn Hotels across the UAE, Bahrain and Cairo take part in the annual charity drive, with particularly strong partnerships forming with local schools and communities, as well as regional media corporations and partners. School children across the UAE participated in a friendly competition to collect the highest number of boxes, launched with great support and in collaboration with the Gulf News Broadcasting team, in particular the Radio 1 channel and its breakfast show presenters, who visited a number of schools taking part. The Gulf News Broadcasting team also generously pledged 250,000 AED worth of free publicity, which helped boost the awareness of the work of The Box Appeal.

The popularity of the 2012 campaign also saw an outstanding demand for the provided donation boxes, with organisers commissioning a second batch of 3,000 boxes that were distributed to Radisson Blu and Park Inn hotels for the public to access. In addition, the participation of hotels in Bahrain and Cairo ensured knowledge of the campaign grew in those regions, with many local connections offering invaluable backing through bulk donations.