Notes Shanghai 2025 SS

Описание: Notes Shanghai 2025 Spring Exhibition successfully wrapped up on March 30!

Over four exciting days, we welcomed 5,500+ industry professionals and nearly 10,000 fragrance enthusiasts to the West Bund Dome Art Center in Shanghai. It was a sensory journey across East and West, gathering brands, creators, buyers, and fans from all over the world.

This spring’s edition featured 200+ fragrance brands from 19 countries and regions, with more than 50 professional forums and talks, and over 18,000 online viewers tuning in.

With the theme “East Meets West”, this year’s show embraced cross-cultural creativity. Many international brands and buyers traveled from Europe, the Americas, and Asia, while Chinese niche perfume houses impressed global influencers with their originality and quality.

For the first time, six international fragrance content creators joined the show and participated in a live cross-cultural panel.

We also debuted the bilingual publication “NEZ in China” in collaboration with NEZ , and it will return with a second issue at our autumn show.

Top media platforms like ELLE and Xiaohongshu（RED） hosted trend forums on-site, while Li Jiaqi’s livestream team brought fragrance to a massive audience in their biggest-ever offline perfume event.

New themed areas—like the Perfumers’ Zone and Home Fragrance Zone—offered immersive scent experiences, while our custom-developed Scents Box installation recorded over 13,000 scent interactions and collected 8,600+ survey responses.

We’re also proud to announce a three-year partnership with Shanghai Fashion Week, opening doors to exciting cross-industry collaborations.

Thank you to all the brands, buyers, creators, media, and visitors who made this event unforgettable.

At Notes Shanghai, we aim to go beyond product display—we believe scent can be a bridge for meaningful cultural exchange. East or West, we all share the power of fragrance.

See you this autumn at West Bund International Convention and Exhibition Center, October 16–19, 2025.

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