Streaming TV. AI. Attribution that actually makes sense.
Автор: Foster Consulting
Загружено: 2026-01-06
Просмотров: 10
Описание:
Tom Foster sits down with Eiman Bassam, Founder & CEO of ESB Advertising, to break down how streaming TV advertising has evolved — and why lawyers and doctors can no longer afford to think of TV as “untrackable.”
In this episode, you’ll learn:
Why programmatic streaming TV is more measurable than traditional broadcast
How ESB’s AI platform MACData tracks results down to the household level
What really drives ROI beyond cheap CPMs
How AI is changing media buying, attribution, and even commercial creation
Why “How did you hear about us?” is officially outdated
If you’ve ever wondered whether streaming TV advertising actually works, or how to connect ads to real revenue, this is a must-listen.
Listen now to Tom’s World of Marketing
Smarter ads. Better data. Real results.
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