Is Your Turo Business Losing Money? The "Silent Killer" Most Hosts Ignore

Описание: Most car rental hosts only see the gross profit, but they’re actually losing money. 🚗💸

In this video, I reveal the "Silent Killer" of the Turo and private car rental industry: Depreciation. Many hosts celebrate a $200 booking without realizing that the mileage, prep time, car washes, and refueling costs actually resulted in a negative profit. As a software developer and entrepreneur, I got tired of the "race to the bottom" where hosts slash prices without understanding their true costs. I decided to take matters into my own hands and build a solution.

What you’ll learn in this video:
The True Cost of a Trip: Why your $41 booking might actually be costing you $100+ in hidden expenses.

The Race to the Bottom: Why lowering your prices to get more bookings is a trap that destroys your car's value.

Building "Lumen True Profit": Follow along as I develop a browser extension that calculates your actual take-home pay directly on the Turo dashboard.

Depreciation Math: How vehicle year, mileage, and car type (Luxury vs. Economy) impact your bottom line.

Inside the Software (Lumen True Profit Calculator):
I walk you through the first version of my tool that pulls data directly from your reservation history to show: ✅ Gross Profit vs. True Profit ✅ Real-time Depreciation per Kilometer/Mile ✅ Automated Preparation Cost Tracking ✅ Insights into your worst-performing trips

I want your feedback! Should I turn this into a mobile app or keep it as a web-based tool? What features would help you run a more profitable rental business? Let’s collaborate in the comments below.

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