Stop Wasting Links: The ID Page Trick

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By following Semantic Links's strategy, you can take your Citation Vault listings to the next level—use the ID page URL with a brand anchor instead of a Google Maps URL.

The idea is to build a foundation of brand anchors first, which it's called ""pillowing,"" to avoid over-optimizing before adding keyword-specific anchors.

We also recommend using descriptive brand or compound anchors rather than plain URL anchors for better results.

Once the ID page is solid with brand anchors, you can layer in high-quality, keyword-relevant links to boost topical relevance and authority.

In episode 514 of our weekly Hump Day Hangouts, one participant asked if Bradley would suggest setting the citation vault URL to the ID page URL.

The exact question was:

Would you suggest setting the URL of a Citation Vault listing to the ID Page URL (with a brand anchor) instead of the Google Maps share URL? We previously used the GBP Website as the target.

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CHAPTERS:
00:00 - Using ID Page URL as Target URL for Citation Vault
01:00 - Pillowing with Brand Anchors
03:06 - Slow Indexing of Citation Vault Links