Samsung’s 2026 TV UI: AI-Powered Streaming and Smarter Discovery

Описание: At Samsung’s First Look 2026 event, Steven Dickens, CEO and Principal Analyst at HyperFRAME Research, gets an early look at Samsung’s new TV user interface designed to make content discovery faster, smarter, and more intuitive.

The updated UI introduces a redesigned top navigation bar, personalized recommendations, AI-powered content discovery, and quicker access to live sports—all aimed at improving how users interact with their TVs.

With AI-driven personalization and a more streamlined layout, Samsung is enhancing the smart TV experience for both existing and future customers.

Key Takeaways

Samsung’s 2026 TV UI focuses on easier content discovery and navigation.

A new top bar layout improves usability compared to the previous side menu.

AI-powered recommendations adapt to viewing habits over time.

Personalized profiles allow each user to customize their experience.

Live sports content is now easier to find with direct access on the main screen.

The UI update will roll out to both 2026 and select 2025 TV models.

The redesign aims to reduce friction and speed up access to desired content.

Why It Matters for CEOs & Industry Leaders

User experience is a key differentiator in the smart TV market. By combining AI-driven personalization with a more intuitive interface, Samsung is strengthening its ecosystem and increasing customer engagement.

Simplifying content discovery also supports higher platform usage, deeper brand loyalty, and stronger long-term value across Samsung’s connected device portfolio.

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