What is AEO? The Future of Marketing to AI (Answer Engine Optimization Explained)

Описание: Most people still think about SEO.
But the game has changed.

AEO (Answer Engine Optimization) is the new way businesses get discovered, because today you’re not just marketing to people - you’re marketing to AI.

In this video, I explain:
• What AEO is and why it matters
• How AI decides which products and solutions to recommend
• A real example of how we cracked AEO with one of our bestselling apps
• Practical steps you can use to position your business for AI-driven discovery

This is the shift we haven’t seen since the early 2000s. Don’t miss it.

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👉 If you want to apply AEO to your business, connect with me here: https://emersoft.co/


Transcript (cleaned for readability)

People are asking me: What is AEO?

AEO stands for Answer Engine Optimization.
It means you’re marketing to AI, not directly to people.

Think about your content — whether it’s a video, a blog post, your website, or reviews on authority sites. With SEO, backlinks used to rank you higher. But today, the way people search has changed.

AI is now recommending products and solutions.
That’s exactly what happened with one of our bestselling apps in the book industry. We cracked the code. If you search Ingram Shopify, we’re the first result — not just in Google, but in AI recommendations.

That’s the power of AEO.
AI is pushing our solution forward because we positioned it strategically.

So, how do you apply this?
• Use plain text in your content.
• Add transcripts to videos on YouTube.
• Use keywords AI understands.
• Share content across social media and authority sites.

This isn’t about backlinks anymore. It’s about feeding the right data to AI.

We’re converting clients and generating leads faster than with paid ads. It works.

Every time I explain AEO to a client, they have that “aha” moment — they realize this is the new way people search.

It’s incredible.
This is a shift we haven’t seen since the early 2000s.

So go try it.
Apply AEO.
And watch your business grow.