Is This The End Of Facebook Page Likes - Digital Coffee 31st July 2020

Описание: https://spiderworking.com/festive

00:00 Start

00:45 Are Facebook Likes Over?
New pages layout tested by Facebook eliminates the Like button
People can still follow
Also added short description below central profile picture
Likes people who choose to like can unfollow
Followers have subscribed to see your content
https://www.socialmediatoday.com/news...

03:43 Broadcast your Facebook room Live on Facebook
Great for live interviews
Also good for hosting panels as part of a live event
Can broadcast to a page, group or profile
Room participants will have the option to opt-out
Room host in charge of where you go live
Will replace the ‘go live with’ feature that didn’t work well then disappeared
Available now in some countries and rolling out slowly to other regions
https://about.fb.com/news/2020/07/go-...

06:33 TikTok reveals how its algorithm works
They want to embrace transparency and accountability
They believe all companies should reveal their algorithm and moderation policies (throwing down a gauntlet?)
They have launched an accountability centre where we can see moderation in real-time (but no link)
Algorithm personalisation is based on:
Videos you like share and comment on
People you follow
Captions sounds and hashtags used in videos
Country, language settings from your device and settings menu
You can tell TikTok when you’re not interested
Diversity recommendations - stuff from outside your bubble
https://newsroom.tiktok.com/en-us/fai...
https://newsroom.tiktok.com/en-us/how...

09:19 Pinterest mask contest
Pinterest users have been sharing mask making tutorials
Pinterest listened and have enabled more of this kind of thing
Make A Statement Mask features tutorials from creators
Pinterest jumping on a trend and running with it can only mean more visits, engagement and ads
  / pinterest-invites-you-to-make-a-statement-...  

11:25 Workplace updates
Facebook strong focus on Workplace
The social network for companies will be more in demand as more businesses choose to keep their workers remote until 2021
It’s a paid tool and will help them rule the social world if they can kill competitors
Advantage is the familiarity of Facebook
Darkmode for chat (it’s better for your eyes)
They’re making chat faster
  / 1285962068462571521  

13:26 Personal Fundraisers on Instagram
A bit like the raising money option on Facebook
These are added to feed posts
Fundraisers are reviewed to ensure they’re legit
Link to fundraiser will appear on profile
Raise funds for local businesses or for helping people outside major charities
Nice but more facebooification
Launched small test to Android users in US, UK and Ireland (plus anywhere you have a donation sticker)
  / introducing-a-new-way-to-fundraise-for-per...  

15:38 Pinterest search data
Searches for meditation up 44%
Gratitude up 60%
Positivity up 42%
People also searching for stress relief activities like morning routines and at home exercise sessions
People are looking at setting up new rooms for the at home lifestyle Kids playroom, game room and outdoor spaces all feature in search results
Pinterest are pushing that they are a positive space to visit in the midst of social media controversy
https://www.socialmediatoday.com/news...