Build Creator Partnerships (Without Paying For Posts!) Like Soru Jewellery

Описание: Some brand-creator partnerships feel forced. Others just work. Soru Jewellery proves that real Advocacy wins every time.

In this episode, Francesca Kelly (Co-Founder @ Soru Jewellery) shares how collaboration – not control – has fueled the brand’s growth. No rigid contracts. No paid influencer posts. Just long-term partnerships built on mutual excitement, leading to years-long collaborations, a global audience, and even a viral moment thanks to The Kate Effect™.

What You’ll Learn:

🤝 How Soru built a creator network without paid posts & why it works.
⚡ Keeping buzz alive beyond launch; why real relationships last.
💬 Letting customer feedback shape products & seeing success because of it.
⭐ Handling viral moments – how The Kate Effect™ changed everything.

If your brand wants to build real Advocacy (not just follower counts), this episode breaks down how Soru Jewellery keeps creator relationships authentic – and why that’s been key to their success.

🔗 Subscribe for more brand-building insights:    / @buildingbrandadvocacy  
🔗 Follow Soru Jewellery:   / sorujewellery   |   / sorujewellery  
🔗 More must-watch episodes:    • Building Brand Advocacy Podcast  

Chapters:

00:00 – Why Brand-Creator Relationships Need Trust
02:09 – How Soru Jewellery Built a Creator Network Without Paid Posts
07:49 – Common Challenges in Creator Partnerships (& How to Solve Them)
10:56 – Why Customer Feedback Shapes Soru’s Approach
14:32 – The Evolution of Brand Advocacy & Long-Term Collaboration
16:26 – How Social Media Drives Growth Without Ads
21:04 – Soru Jewellery’s Founder Story: From Idea to Global Brand
23:58 – Community-Led Growth: Why It Works for Soru
28:00 – The Reality of Content Creation as a Founder
30:09 – Finding New Opportunities in Emerging Markets
31:40 – Taking the Leap: Why Soru May Open a Physical Store
35:53 – The Kate Effect™: When a Royal Wears Your Brand
38:51 – How Soru Keeps Customers Coming Back

💸 Soru Jewellery has never paid for a post, yet creators are in it with them for the long-haul. What’s your take on their approach?

#BrandAdvocacy #InfluencerMarketing #CreatorEconomy #SoruJewellery #MarketingStrategy #BuildingBrandAdvocacy