Busy vs. Busyness: The Trap That’s Killing Your Productivity

Описание: Most creatives and entrepreneurs don’t have a “work problem.” They have a busyness problem. In this five-minute reflection, Ash breaks down the difference between getting real work done and simply looking like you’re drowning in tasks — a distinction he learned the hard way when early business excitement turned into early burnout.

Drawing from years of rereading The Four Hour Workweek, Ash explains how much of what we call “being busy” is just distraction disguised as effort. He dives into the 80/20 rule, why most people avoid the work that actually moves the needle, and how modern life piles on more noise than value. This isn’t about grinding more… it’s about finally seeing which 20 percent of your effort produces 80 percent of your results.

In this video:
• The difference between being busy and performing busyness
• Why early entrepreneurship feels exciting… then crushing
• How distraction masquerades as productivity
• Using the 80/20 rule to find the work that actually matters
• How to drop the 80% that’s wasting your time
• Why “looking busy” is office politics — not success

If you’ve been feeling overwhelmed, overworked, and somehow still under-productive, this is your reminder to stop sprinting in circles and start working on what counts.