The Indigenous Tourism Association of Canada (ITAC)

Описание: « In indigenous communities, transmission of ancestral traditional knowledge has been happening from one generation to the next for millennia. » Sébastien Desnoyers - Chief marketing officer at Indigenous Tourism Association of Canada.

Although one of ITAC’s objective is to promote the Indigenous tourism industry throughout the country, the protection of nature and traditional knowledge of Indigenous communities must go hand in hand with development.

ITAC’s tourism offer provides specific niches for each region of the country declined in multiple services such as accommodation, art and crafts, culture and heritage, gastronomy, wildlife discovery in adventure version. It combines Northern Lights viewing in the Yukon, steelhead fishing in British Columbia and polar bear watching in Nunavut. In Québec, the range is just as diverse with the organization of culinary feasts composed of forest products prepared by chefs, the drying of freshly caught fish, traditional tales of Indigenous legends around bonfire, teepee accommodation or the observation of the great caribou migration in Nunavik

The partnership between ITAC and Hooké was born from these expeditions. Very close to traditional Aboriginal values, Hooké has long been interested in these immense territories, captivated be the strength and fragility that emanate from them.

Excerpt from the latest Hooké magazine - 10 years of adventure.