Whittney Parkinson on Building a Design Business With Boundaries

Описание: Whittney Parkinson, owner of Whittney Parkinson Design, joins host Dave Neff on Talent Scout to share her path from growing up in Kokomo to leading a small, high-end design firm in Indiana. Parkinson talks about learning business by watching her parents build their companies, studying art and illustration, and pivoting from Ringling School of Art and Design to interior design in Chicago.

She explains how working with her father after the 2008-09 financial crisis shaped her fast, hands-on approach, and why psychology classes helped her manage clients, personalities and high-emotion projects. Parkinson also discusses launching her firm in 2016, setting strict boundaries as a mother of three, vetting clients, and focusing on full home renovations and new builds, often in the Meridian Kessler, Meridian Hills, Carmel and Zionsville areas.

00:00 Introduction and Sponsor Message
00:17 Redefining Success: Balancing Motherhood and Business
01:51 Meet Whitney Parkinson: Background and Achievements
02:22 Whitney's Childhood and Early Inspiration
05:31 Growing Up in an Entrepreneurial Family
07:00 Pursuing Art and Finding Her Passion
09:56 Education Journey: From Florida to Chicago
13:03 Starting Out at Her Father's Firm
14:41 Transitioning to Business Ownership
15:58 Motherhood and Entrepreneurship: Creating Boundaries
22:14 Building Her Brand and Client Vetting
25:34 Project Types and Working Locally
27:54 Firm Structure and Project Management Approach
29:46 The Expert: Virtual Design Consultations
31:25 Personal Influences and Work-Life Joy
34:11 Architectural Inspiration Through Travel
36:09 Advice for Young Professionals
38:09 Defining Success and Parent as Role Model
39:58 Final Thoughts and Closing