Cadbury Celebrations | Award Winner | YouTube Works India 2023 | YouTube Ads

Описание: TECH MEETS CREATIVE AWARD - Gold Winner
Shops for Shopless | Mondelez - Cadbury Celebrations, Wavemaker, DeltaX, Ogilvy

Cadbury's 'Shops For Shopless' campaign exemplified the best use of personalisation at scale by turning the QR codes on their Celebrations boxes into a local discovery platform for hawkers during festive season. With YouTube's geo-targeting solutions, the brand turned every marketing touchpoint into a nudge for customers to scan and support hawkers in their local area. Cadbury’s shared value marketing approach and YouTube’s Tech x Creative prowess did not just result in generating over 3.2M unique scans, but also a 15% increase in sales for the brand

For more information about YouTube Works Awards and winning campaigns from India, please check out https://yt.be/works/india

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