ChatGPT Launches Paid Ads! First Mover Advantage for Ecommerce Brands | Ecommerce Marketing Chats

Описание: In this episode, Charles and Jimmy break down OpenAI's announcement that paid ads are coming to ChatGPT (US-only launch, free users only).

Jimmy explains why first movers will have a massive advantage and shares real data showing ChatGPT as the 5th biggest traffic source for optimized stores.

Charles reveals his shift to AI content after seeing it perform just as well as human writers, and they both discuss why the agency model is dying but operators are thriving.

🕒 Chapters

00:01 - Welcome back and January ecommerce trends
00:51 - Australian January holidays explained
02:05 - ChatGPT launches paid ads announcement
02:29 - First mover advantage opportunities
03:22 - Free plan users only, no chat data access
04:45 - US-only launch coming in weeks
05:42 - Will ad blockers work on ChatGPT ads?
06:21 - Real data: ChatGPT traffic analysis across clients
08:17 - Why generic product descriptions kill AI visibility
09:17 - SEO, GEO, and integrated search strategy
10:15 - Tracking the full customer journey problem
12:07 - Backlink strategy: Supplier "find a dealer" pages
12:49 - Web agency footer links debate
16:08 - Marketing by vs built by footer links
17:07 - Charles's shift to AI content (and why)
18:55 - AI content vs human writers: Performance data
19:06 - Asking better questions than AI can answer
21:07 - The research phase matters more than writing
22:09 - Hero product strategy for dog treats example
23:27 - Making every product a hero for one condition
25:34 - Collections vs individual products for SEO/PPC
26:09 - Is the ad industry dying? No, but agencies are
27:35 - Junior media buyers and ad strategists at risk
28:38 - ChatGPT as 5th biggest traffic source (real client data)
29:38 - Action items: Test ChatGPT ads, fix product descriptions

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