Dressing Poetics: A Case Study in Academic Editorial Design

Описание: 15 Jan 2026 · Dressing Poetics Editorial Design Case Study

In this video, I share the editorial project I developed for Dr. Alexandra Ovtchinnikova, author of Dressing Poetics. Her doctoral research inspired a rich visual narrative, bringing together analysis, references, and reflections in a design that honors the films and authors she studied. It was a true privilege to collaborate on this project.

This video focuses on the thinking process, design decisions, and collaboration behind the book, rather than a step-by-step walkthrough of specifications. You can explore the full case study and purchase the book via the links below.
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Para audiencia hispanohablante: este proyecto presenta Dressing Poetics, reuniendo investigación académica, referencias cinematográficas y análisis visual en un diseño editorial que respeta la esencia poética de los filmes estudiados y celebra la investigación de Dra. Alexandra Ovtchinnikova.

DESIGN REFLEX — Ignacio Veiga
www.ignacioveiga.com

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#DesignReflex #EditorialDesign #DressingPoetics #DesignThinking #VisualCommunication #Collaboration #AcademicDesign #CulturalPreservation

LINKS

Portfolio View: https://ignacioveiga.com/dressing-poe...
Buy the book: https://shop.aalto.fi/p/2210-dressing...
Connect with Alexandra Ovtchinnikova:   / alexandra-ovtchinnikova-9a7a34358  

TOPICS

• Dressing Poetics: presenting Alexandra Ovtchinnikova’s doctoral research
• Academic research meets editorial design
• Translating cinematic analysis into visual form
• Key design decisions: typography, grids, and visual flow
• Balancing clarity, density, and poetic expression
• Large-scale images as editorial elements
• Collaboration with Alexandra: co-creation and iterative feedback
• Preserving content integrity while making it visually engaging

TIMELINE

0:00 Intro
0:15 Project context and purpose
1:00 Visual design and interpretation
2:00 Typography, grids, and layout
3:00 References and visual tone
5:38 Collaboration process
6:05 Alexandra’s perspective on her research
6:50 Vision and context
7:30 Reflections on layout and visual choices
8:55 Feedback on results and collaboration
9:35 Closing reflections