How To BOOST Sales Through Metaphors

Описание: I made this video to show a simple but powerful truth: the metaphors you use shape how people think about problems — and the solutions they accept. I walk you through a Stanford experiment where readers saw rising crime described either as a ravaging beast or a ravaging virus. The same facts. Different metaphors. Different solutions.

What You’ll Learn
• Why metaphors shift thinking and decision-making.
• How the “beast vs. virus” study explains why framing matters in sales.
• A clear framework to pick metaphors that make your solution feel inevitable.
• Practical examples you can use immediately (key → door, seed → tree, siege → palace).

Key Points
• When people see a problem as a beast, they favor containment (e.g., imprisonment).
• When they see it as a virus, they favor fixing root causes (e.g., prevention).
• In sales, match the problem metaphor to the type of solution you sell. If you sell quick fixes, frame the problem as a door that needs a key. If you sell long-term plans, frame it as planting and nurturing a tree. If you sell security, frame it as defending a palace.

How to Use This in Your Copy
• Lead with a vivid metaphor in your hook.
• Reinforce the metaphor in your value proposition and CTA.
• Test small wording changes — metaphors are high-leverage experiments.

Who this is for
• Sales reps, founders, copywriters, and marketers who want clearer messaging that converts.

Connect with Me
Website: www.glentopstrategy.com
LinkedIn:   / emeke-ossai  

Call to Action
If this video helped, like, comment your best metaphor below, and subscribe for more practical sales tactics. Want a custom metaphor for your product? Drop a short description in the comments and I’ll suggest one. Share this with someone who writes copy or runs sales.

#sales #copywriting #salesstrategy #metaphors #marketing #persuasion #contentmarketing #growth