B1+ ESL Business English Case Study | Researching the Japanese Market

Описание: 📄Improve your Business English skills with this B1+ level ESL lesson where you will do a case study of a beauty supply company who wants to open a location in Japan.

In this lesson, you will play the role of a marketing consultant hired to write a report on how Zen, a beauty supply company with locations in Europe and the United States, can successfully enter the Japanese market.

📌 Case study activities will include:
🔹Researching the reasons why other foreign companies have not been
successful in Japan
🔹Listening to a Japanese shopping expert discuss what is important to
Japanese customers
🔹Plan a write your final report for the CEO of Zen

This lesson is ideal for adult ESL learners, Business English students, and professionals who want to develop practical knowledge on how to conduct market research before entering the market in a different country.

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