Crystal Carter (Wix) on AI Search, agents, and what really changes in 2026
Автор: Be Franc
Загружено: 2026-01-20
Просмотров: 2978
Описание:
In this conversation, I speak with Crystal Carter, who leads AI Search and SEO communications at Wix, about what’s actually changing beneath the noise. We cover the rise of agentic systems, why 2026 will be a turning point for AI search, and how platforms like Google and ChatGPT are reshaping discovery, personalisation and user intent.
We also touch on the realities of operating AI search at scale, the role of education and guardrails, and why this isn’t about “SEO being dead”, but about how search is evolving across systems, interfaces and user behaviour.
If you’re working in search, marketing, product or brand, this is a grounded look at where AI search is heading and what you should be paying attention to now.
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