70s style clothing

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70s style clothing rocks both runways and real life today

Floral maxi dresses, flared pants, wrap dresses DVF style – it’s all about 70s style clothing today, with something to fit everyone’s taste and fashion persona.

There is something about 70s style clothing that never goes out of style. Feminine and flirty floral maxi dresses, pale wash flared jeans paired with a peasant blouse or a fitted turtleneck sweater, slinky wrap dresses to flatter every form – these and other classic 1970s looks continue to capture our imaginations.

70s style clothing history

70s style clothing has a rich and varied history, with all kinds of fashion and style trends evolving from earlier decades and from the times, cultural influences and world events of the 1970s.

There were however some common themes woven through these multitudes of trends and styles, as explored below:

• Back-to-nature hippie styling: 70s style clothing is synonymous with the organic and natural styles of hippie-chic, epitomized by cotton peasant blouses worn loose over bell bottoms or floral maxi dresses paired with faux leather sandals.

This laid-back look was finished with leather-like embroidered chokers, colourful headbands and wood, stone and fabric jewellery.

• Bohemian style rhapsodies: similar in styles to hippie-chic, boho-chic 70s style clothing took the form of colourful, tie-dye patterned tunics paired with flared jeans, lots of tassels, fringed and beading embellishments, and Western wear influences from vests to boots.

• An explosion of colour: 70s style clothing was bright, playful and full of joy, epitomizing the free spirit vibe of the generation.

Pictured brightly coloured shirts in zany patterns, paired with equally bright bell bottoms and finished off with platform shoes. Or fitted, ruffled shirts in neon colours worn unbuttoned to the waist with flared pants, ready to rock the disco dance floor.

• Laid-back luxe: 70s style clothing did not try too hard. Natural fibres like wool, linen, cotton and poplin created breathable, moisture-wicking and high-quality minimalist style, perfectly fashioned into head-to-toe monochromatic looks that were timeless and classic.

• 70s style clothing as workwear: while comfort and natural looks dominated off-duty style, office wear in the 1970s was tailored and put-together with personality.

Pussy-bow blouses in tiny floral prints under tailored pant or skirt suits were both feminine and powerful at the same time. Flared pants and structured, sharp-shouldered jackets added that 70s vibe.

For men at work, pastel coloured or printed shirts and ties added a pop of personality to suiting, again with wide leg trousers for the suit bottom, wide lapels on the matching jacket.

• Disco styling for party wear: 70s style clothing on the dance floor was all about disco trends and fashions. This over-the-top look glittered and glowed under the disco lights with sequins and spandex on tube-tops and body suits for women, and guys rocked skin-tight bell bottoms paired with satin or silk fitted shirts worn unbuttoned down to the waist.

Both men’s and women’s looks were finished with chunky platform shoes and women wore bright makeup on their eyes, lips and cheeks to catch and dazzle under night lights.

• Throwback style done the 1970s way: 70s style clothing brought forward and incorporated classic, timeless heritage fabrics and patterns into day and weekend wear:

The texture and softness of corduroy and velvet in flared pants, casual jackets, tailored blazers and A-line skirts.
Chunky woollen knits in Argyle patterns paired with those corduroy bell bottoms or miniskirts.
Silky long-sleeved blouses or wrap dresses in paisley patterns in red, green and blue colour combinations.
And the retro-yet-timeless look of polka dots and stripes.

Every one of these fabrications and patterns evokes the spirit of 70s style clothing done the heritage way.

• Effortless style wrap dresses way: no look is as flattering to the female form as wrap dresses. Invented by Diane von Furstenberg in the 1970s, this version of 70s style clothing is a permanent staple in every woman’s closet right through to today, for its easy one-and-done dressing for every occasion and its classic, always feminine hourglass silhouette.

These are just some of the common themes we see woven through the range of options offered by 70s style clothing. These enduring themes continue to come back in every fashion season, reimagined for today’s fashionista, because they have endless appeal, go with every current trend and are always flattering.