Mercedes Benz City By Binghatti Developer | investment opportunity in Dubai

Описание: World’s First Mercedes-Benz Branded City Launched by Binghatti in Meydan, Marking the Largest Real Estate Event in Dubai’s History
15 January 2026.

Dubai, 15th Jan 2026 : After the global success of their first collaboration, Binghatti and Mercedes- Benz have reunited to pursue a far greater vision, one that expands the boundaries of both luxury real estate and automotive innovation. Their partnership now returns with the unveiling of Mercedes-Benz Places | Binghatti City, the world’s first Mercedes-Benz branded city and the developer’s first masterplanned community, a monumental AED 30 billion development spanning more than ten million square feet in Nad Al Sheba.

The grand unveiling in Meydan delivered one of the most cinematic moments in Dubai’s real estate industry. Hosted by Hollywood actor Terry Crews, the night drew 25,000 guests the largest attendance at any Binghatti event to date, as a spectacular drone show lit up the skyline and the program unfolded around two historic reveal moments.

The first reveal was the exclusive Middle East showcase of VISION ICONIC, MercedesBenz’s newest concept creation, inspired by the golden era of 1930s automotive design and embodying the pure essence of the marque. The grand launch opened with a performance by legendary Italian tenor Andrea Bocelli, setting an unforgettable tone for the evening.

The second reveal then unveiled the masterplan community, an entirely new urban district comprised of twelve architecturally synchronized towers. A sweeping drone show illuminated the Meydan skyline, followed by a laser projection across Nad Al Sheba tracing the outline of the twelve-tower formation, before a massive fireworks finale crowned the night symbolizing the scale and ambition of the vision.

The masterplan will be delivered in three phases, each unveiling a new layer of this cityscale vision. Across the towers, residences range from studios to 3-bedroom apartments, with Vision Iconic tower also featuring a collection of 4- and 5-bedroom homes. All of it is anchored by the development’s defining centerpiece, the iconic spiraling signature tower bringing to life one of the region’s most ambitious residential masterplans.

At the heart of the development lies the Grand Promenade, a vast green expanse imagined as a sanctuary of sustainable and environmental consciousness. Designed as a sequence of 12 unexpected moments and curated experiences, it features water elements, discovery zones, shaded groves, art pavilions, active circuits, and panoramic hills.

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