From Burnout to Boundaries. Designing an Agency That Energizes You

Описание: What if the reason your agency feels exhausting isn’t a lack of effort—but a lack of intention?

Many agency owners give everything to their business and end up burned out, overwhelmed, and questioning whether this is what success is supposed to feel like. In this episode, we dig into a different way to think about growth—one built on clarity, self-awareness, and designing your agency around how you actually work best.

Today’s guest shares a human-first perspective on agency growth, leadership, pricing, boundaries, and the role AI should really play inside a modern agency. This isn’t about hustling harder or chasing every new tool.

Ingrid Schneider is the founder and CEO of Stay in Your Lane, a fractional CMO and franchise development agency, and Train in Your Lane, an AI education company helping teams build real AI intuition. After being laid off during the pandemic, Ingrid started with fractional work that has since grown into a 16-person team running full marketing departments, launching brands, building LMS platforms, and training companies like Ben & Jerry’s and Ace Hardware on how to use AI to solve real problems.
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00:00 - Building an Agency on Trust and Integrity
03:43 - Learning Your Worth
09:14 - Flipping Your Lid and Unlearning Survival Mode
11:40 - Designing an Agency That Energizes You, Not Drains You
14:43 - Managing People, Not Just Performance with a Human-First Approach
16:46 - Learning to Lead and Empowering Her Team
19:46 - Using AI to Empower Teams, Not Create More Noise
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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

In 1999 he launched his first digital agency growing it to a multi-million dollar operation working with brands such as AT&T, Hitachi, and Lotus Cars. After 12 years of amazing growth, his agency was acquired in 2012.

Since then he has co-founded and has grown another 8-figure agency. He also runs a unique consultancy helping marketing agencies grow, scale, and enjoy running their agency by applying the framework that he used to grow, scale, and eventually sell his agency.

Jason has helped over 20,000 agencies in 42 countries meet or exceed their business goals. He generously shares it all as a speaker, podcaster, and author. He has been featured as an expert in top media publications such as Entrepreneur and Inc. Magazine. Plus, he currently hosts the top agency podcast: The Smart Agency Master Class.

Jason is dedicated to providing tactics and strategies to agency owners. His mission is to be the resource he wishes he had as an agency owner.