The Problem With “Main Character Energy” in the Book Community

Описание: The Problem With “Main Character Energy” in the Book Community
When did reading stop being about books… and start being about aesthetics?
In this video essay, I’m diving into the rise of “main character energy” in the book community — and how BookTok, Bookstagram, and even BookTube have slowly turned reading into a performance.
From curated shelves and coffee photos to hot takes, superficial reviews, and fandom entitlement, we’re talking about how books became props for a lifestyle instead of stories we actually engage with.
This isn’t about hating aesthetics or fun reading culture — it’s about asking what happens when literary discussion gets replaced by vibes, branding, and personal identity.
If you’ve ever felt pressure to be a “perfect reader,” or noticed that critical conversations about books are disappearing online, this one’s for you.
Let’s talk about it.
#BookTok #BookTube #ReadingCulture

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📌 Keywords: booktok, booktube, book community, reading culture, booktok critique, performative reading, main character energy, book commentary, literary criticism, video essay, book discussion, reading habits, book internet culture, fandom culture, online book community