Masterclass on Design Thinking | Solve Complex Business Problems with the DTMethod

Описание: Learn how to tackle high-impact business problems with Design Thinking in this powerful masterclass presented by Asif Aziz, Head of Professional Services, Pink Elephant South Africa.

Whether you're facing high employee turnover, service delivery gaps, or innovation bottlenecks, this session introduces you to the DTMethod (a globally accredited, structured approach for human-centred problem solving). Accredited by APMG and developed by InProgress Labs, the DTMethod equips professionals with practical tools to drive innovation, improve customer experience, and create sustainable solutions that work in the real world.

In this video, you'll gain insights into:
• What Design Thinking really is — and isn’t
• How to build cross-functional design teams
• The 3 core phases: Exploration, Creative, and Construction
• How to run a 30-day design sprint to solve business problems
• Practical tools like the Challenge Tree, User Stories, and the RIG Matrix
• The link between customer empathy, experimentation, and continuous improvement

Timestamps:
01:32 – What is the DTMethod and why is it different from traditional Design Thinking?
02:25 – Why human behaviour can’t be solved by AI and where Design Thinking fits in
14:35 – Empathy in action: the foundation of customer-centric problem solving
17:53 – The Double Diamond explained: diverging and converging through a structured lens
19:16 – How to structure a 30-day Design Thinking sprint inside your organisation
25:24 – Challenge Tree tool: map root causes and consequences of business pain points

📅 Next Training Date: 14–16 July 2025
📍 Hosted by Pink Elephant South Africa
📚 Secure your spot now: Contact us at +27 (0)11 656 0020 or [email protected] to book your course

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