Beyond the Plateau Episode 5 — Danielle Henneberger and Eamon Graziano
Автор: Beyond the Plateau
Загружено: 2026-02-05
Просмотров: 12
Описание:
The Marketing Therapist: Moving Past the "Pain of Same" with Dani of Mise En Plan
"The pain of same has to be greater than the pain of change."
In this episode, Eamon Graziano sits down with Dani, founder of Mise En Plan, a marketing advisor who spent over a decade advising Fortune 500 CMOs at Gartner before pivoting to help established female founders. Dani shares her unique perspective on why we are all "too close to our own stuff" and how she helps entrepreneurs find the soul in their strategy.
We dive deep into:
The "Marketing Therapist" Role: Why strategy often requires a bit of pseudo-therapy to clear the cobwebs.
AI vs. Authenticity: A genius hack for using AI to "soft launch" your ideas to an ideal client persona without losing your voice.
The Solopreneur Tech Stack: Moving from enterprise-level HubSpot to agile tools like Moxie, Found, and Riverside.
Networking for Introverts: Why social media isn't for everyone, and how Dani builds a thriving business through high-trust community referrals.
Founder's Dinners: A new initiative to replace massive, overwhelming networking events with meaningful, small-group connection.
If you’re a founder feeling overwhelmed by the ""shoulds"" of marketing, this episode will give you the permission (and the map) to focus only on what moves the needle.
🔗 Connect with the Guests & Host:
Danielle Henneberger — LinkedIn
Eamon Graziano — LinkedIn | bneconsulting.ai
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