Role of Luxury Brand PR Agency in Shaping the Image of Luxury Brands in India | IIAD

Описание: 𝗟𝘂𝘅𝘂𝗿𝘆 𝗦𝘆𝗺𝗽𝗼𝘀𝗶𝘂𝗺: 𝗗𝗲𝗹𝗵𝗶 𝗖𝗵𝗮𝗽𝘁𝗲𝗿

Fashion Business Management department hosted the Luxury Symposium: Delhi Chapter where industry stalwarts came together to share their expertise and knowledge with graduates aspiring to enter the luxury market.

The Luxury Symposium had a clear goal: to cultivate the next generation of leaders in the Indian luxury industry. This panel discussion brought together CEOs, prominent executives, and other key stakeholders like Tangerine Skies and Lamborghini to share their expertise and insights.

In the video Jessica Singh, Founder & CEO, Stanley Communications shares he insights on the role of Luxury Brand Pr Agency in shaping the image of luxury brand position and marketing in India's Luxury market.

Stanley Communications is an integrated lifestyle and luxury PR and marketing agency that has collaborated with over 300+ high-profile brands across various sectors, such as fashion, personal care, FMCG, F&B, and technology. It has been recognised as TIMES Iconic Agency and featured in prestigious publications such as Grazia and Times.

Jessica Singh, with a degree in communications and luxury marketing from the University of the Arts London and the Singapore Institute of Management, has extensive experience in the PR industry, media and public relations, brand positioning, online and offline marketing campaigns, start-up brand development, influencer and celebrity marketing, brand and product launches and brand management and communications.

Other distinguished guest speakers included Anisha Malik @anishaadityaofficial (Writer & Co-Founder, Sunlight Chronicle @sunlightchronicle ), Abhimanyu Mehta @abhimanyum (CEO, Lamborghini @lamborghini Delhi), and Sunil Negi (Unit Head, Tangerine @tangerineluxury Skies Pvt Ltd: MK, COACH, Kate Spade). Their diverse perspectives fostered a rich discussion on current trends in Luxury Brands in India, emerging challenges in Luxury Marketing, and the essential skills needed for aspiring professionals. The symposium also highlighted insights from Luxury Brand Case Studies and emphasized the importance of a comprehensive Luxury Brand Management Course for success in the dynamic Indian luxury market.

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