Winning Combination

Описание: Modern firms are engaged in a technological race towards tomorrow's innovations. We often hear that external search and knowledge sourcing are the way forward. However, this is easier said than done. Search strategies need to be meticulously designed, combining sources in a thoughtful and deliberate manner, rather than blindly casting a wide net.

This video presents the fundamental premise of this strategic approach to knowledge sourcing, based on the paper published by Paola Criscuolo, Keld Laursen, Toke Reichstein, and Ammon Salter in Industry and Innovation. The authors argue that effective external search involves more than just gathering information; it requires a structured process that aligns with the firm's innovation goals and capabilities and the selected sources need to be thoughfully combined.

By adopting these principles, firms can enhance their ability to identify, assimilate, and exploit external knowledge, ultimately driving innovation and sustaining competitive advantage in the rapidly evolving technological landscape.

Criscuolo, P., Laursen, K., Reichstein, T., & Salter, A. (2018). Winning combinations: search strategies and innovativeness in the UK. Industry and Innovation, 25(2), 115-143.