Macro Cap Labs: From Scrappy Supplement Startup to Trusted Manufacturing Powerhouse

Описание: From printing their own labels in a warehouse to running a 260,000 sq ft facility, the team at Macro Cap Labs has seen it all — and built it themselves. In this powerhouse episode of Pour Decisions Podcast, recorded live at Beverage Forum, host Dino Sarti of L.A. Libations sits down with the team behind Macro Cap Labs — Chris Wagner (Founder), Lewis Fer (Director of R&D), and Austin Holt (VP of Sales).

Together, they share the untold story of how Macro Cap Labs went from a scrappy supplement startup to a trusted manufacturing partner for some of the most innovative brands in beverage, nutrition, and wellness. From flavor science to ERP systems, this episode is a masterclass in scaling, pivoting, and building a business that lasts.

You’ll learn:
How Chris went from college dropout to co-manufacturing CEO
Why they ditched their own brand to go all-in on supporting others
What it takes to run 1,500+ SKUs and 3,100 inventory items
How in-house formulation speeds up innovation & flavor perfection
The launch of their new 110,000 sq ft facility — and what’s coming next
What makes Macro Cap Labs different (hint: speed, transparency, and results)

1:30 – From reselling supplements to manufacturing them
3:45 – The moment they pivoted away from their brand to co-man
5:00 – How they scaled from a small warehouse to national manufacturing
6:40 – Why brands trust them with formulation & development
8:30 – How they rapidly prototype in-house flavors and SKUs
10:30 – Protein soda, sparkling greens, and what’s trending
12:00 – Scaling operations: 260k sq ft, 1,500+ SKUs, and a new plant
14:00 – How to work with Macro Cap Labs

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