Kaise Baba ne banaya India ka Sabse Bada FMCG Brand? : Patanjali Ki Sachai

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👉VIDEO INTRODUCTION:
Doston, mere ghar mein bachpan se lekar college tak, teen cheezon ke bina subah nahin hoti thi: ek cup filter coffee, Venkateshwara Suprabhatam aur Ramdev baba ka yoga session. Aur meri aur saare Hindustaniyon ki zindagi mein kahin na kahin Patanjali aur Ramdev baba ka ek mehnat bhara purana role raha hai. Lekin sabse hairani ki baat yeh hai ki dekhte hi dekhte Ramdev baba ne pichle 18 saalon mein Patanjali ko aisi unchai par pahuncha diya ki jahaan Dabur jaisi company ko 140 saal lag gaye, 11500 crores ka revenue kamane mein, wahi, Patanjali ne sirf 18 saal mein 45000 crores ka revenue kama liya aur poore Patanjali group ne 45,000 cr ka revenue kamaya!
Aur agar aapko lagta hai ki yeh aasaan kaam hai toh yeh dekho, Patanjali ke 20 rupaye ke toothpaste ko agar aapko Bharat ke har ghar mein uplabdh karana hai toh aapko apki factory se apne toothpaste ko 28 pradeshon, 4000 shehron mein, 6.5 lakh gaon mein aur 1.5 crore kirana stores tak pahunchana hoga! Aur agar aapka product nahin bikta hai, toh yeh toothpaste phir kirana store se aapki factory tak pahunchega jiska kharcha bhi aapko hi uthana hoga! Aur Patanjali ne sirf 18 saal mein ek aisa business bana liya ki woh ek nahin, do nahin, balki 250 products ko rozana apni factory se Bharat ke kone kone tak pahunchaate hain woh bhi profit kama kar!
Lekin agar aap is graph ko dekho toh aapko yeh samajh aayega, ki Patanjali 2007 se lekar 2017 tak 60% se grow kar rahi thi, lekin achanak se 2017 ke baad Patanjali ki growth itni zyada slow down ho gayi ki aaj 8 saal baad bhi Patanjali 2017 ke profit nahin kama paayi hai. Aur koi bhi FMCG company agar 8 saal tak apne profits ko grow na kare toh yeh bahut badi dikkat hai! Iske saath saath Patanjali ne kuch bahut badi galtiyan kariं jin ki wajah se aaj Patanjali court cases aur product ban jaisi badi-badi problems face kar rahi hai!
Toh savaal ye hain:
Ramdev baba aur unke doston ne ek chhote se yoga camp se shuru karke 45,000 crore ki company kaise banayi?
Unki aisi kaun si business strategy thi jiski wajah se aaj woh P&G aur Hindustan Unilever jaisi badi-badi company ko itni tezi se peeche chhod paaye?
Iske saath-saath Patanjali ne aisi kaun si galtiyan kari jin ki wajah se woh pichle 7 saal se apne profits ko 2017 ke levels par nahin la paa rahe hain?
Aur Patanjali ki galtiyon se hum kya seekh sakte hain, jaanenge is episode mein.

Revenue of 10,561 crore in FY17 includes Patanjali Ayurved’s revenue and that of Divya Pharmacy and its other verticals



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